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Listed below are the top 10 out of 14 listings that are in the same industry and location as the job you were looking for. To see more than 10 listings, click here to search similar jobs in Deerfield Beach, FL
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Plan, develop, and implement event Advertising strategies that will generate new revenue streams for Sun Sentinel, SunSentinel.com, WSFLTV and SouthFlorida.com. ...
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For your reference, we have included the original job posting below.
Marketing Strategist - Online sales
Job Number:
44241936
Company Name:
Entertainment Industry Employer
Job Location:
Deerfield Beach, FL US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Marketing Strategist - Online sales
Oversee the online sales and marketing strategy for the Sun Sentinel. Develop and manage marketing presentations and projects to increase online advertising revenue, market share and customer satisfaction through the creation of custom sales presentations and proposals that package market research, dot com's family of websites, promotional packages, events and/or creative campaigns.
Responsibilities:
Work closely with the Digital Sales Manager and the Advertising Marketing Manager to develop and execute effective and innovative online sales & marketing strategies. Work regularly and directly with the online sales team(s) to coordinate internal and external marketing resources for the support of increased advertising revenue. Design, develop and present compelling online marketing presentations and proposals in both written and multi-media formats in order to meet client needs and generate additional advertising revenue utilizing marketing expertise, presentation software skills, creative thinking, brainstorming and data analysis. Regularly train and communicate with the Marketing Strategists on online strategies and information. Gather, maintain and catalog a database of online articles, and stats by category that is easily accessible by the online sales teams. Provide regular training on the utility and interpretation of marketing research resources including Omniture, Scarborough, comScore, Nielsen/NetView, ABC, Claritas, Kantar Media, etc. Utilize Kantar Media software and analyze competitive web usage and revenue information to target incremental revenue opportunities and media spending share opportunities among advertisers. Identify online promotional and packaging opportunities and work with marketing and sales managers to develop promotional packages that generate incremental revenue. Develop budget and profit and loss financial reports for all value added promotions and packages. Work with marketing managers, research analysts, TI Central Metrics Group and internal research staff to identify opportunities to improve and maintain the utility, accuracy and integrity of marketing information and communication. Create online sales collateral, including media kit, sales fliers, presentations/proposals and rate cards for our family of web products, and as needed for the support of special advertising sections and/or product promotions. To be knowledgeable about online business classifications and the competitive and advertising environments through the use of various information sources. Regular and consistent communication on project status and outcome. Accompany sales representatives as requested on sales calls/client visits.
