Field Partner Marketing Manager

Field Partner Marketing Manager

Location(s) US - Florida - Boca Raton
US - Florida - Fort Lauderdale
US - Florida - Jacksonville
US - Florida - Maitland
US - Florida - Miami
US - Florida - Orlando
US - Florida - Pensacola
US - Florida - Tallahassee
US - Florida - Tampa
US - Georgia - Atlanta
Title Field Partner Marketing Manager
Requisition ID 84557BR
Job Description
GENERAL SUMMARY
Individual is responsible for developing regional collaborative partner marketing strategies, a rolling comprehensive marketing plan and the successful execution of the plan through measurable demand generation activities for EMC’s Channel Partner Community in the Southeast Region (LA, MS, AL, GA & FL) and Federal market.

The ideal candidate brings at least 8 years of progressive responsibility in marketing planning and execution strategies. The position requires experience working cross-functionally in a fast-paced, highly dynamic environment. The candidate should have experience in all facets of marketing including event, online, direct mail and web-based marketing with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome. The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a highly matrixed environment. The candidate must also be willing to travel as the position requires extensive interaction with partners and sales teams across the region.

PRINCIPAL DUTIES AND RESPONSIBILITIES
· Understand overall EMC corporate business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements and aligns Regional Marketing plan to same.
· Assist partners developing Velocity marketing business plans for defined Focus Partners.
· Assist partners deploying marketing development funds (MDF) and Partner Coop in support of marketing business plan.
· Work with Distribution partners to leverage Distribution capabilities and support resources for their 2-tier VAR community.
· Monitor all marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend.
· Track and monitor program budgets, activities and ROI.
· Work collaboratively with local Channel Account Managers to ensure integration & selection of key partnerships, sales focus and go to status.
· Drive adoption and utilization of Velocity Program tools, incentives and programs.
· Work with Channel Marketing and Corporate Program Teams to provide feedback to create effective demand and incentive programs.
· Leverage EMC Strategic Alliance partnerships to ensure integrated marketing programs and activities.
· This is a field position, and as such, requires direct contact with sales, partners and customers as well as third party vendors.
· Prepare and deliver plan reviews, provide executive summaries, influence and educate executive management as required.
· Regularly meet with partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs.

SKILLS
· Bachelor’s degree; MBA is a plus.
· 8-10 years marketing experience; 5+ years experience with partner or channel marketing programs, with preference for experience with channel reseller programs.
· Strong budget management and reporting skills.
· Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.
· Demonstrated ability to drive and execute successful marketing programs.
· Familiar with IT Market, Products, Software and Services.
· Has or develops understanding of EMC Market positioning, strategy and product lines.
· Proven reputation for establishing unified vision and collaborative work environment among diverse groups.
· Strong initiative, ability to identify opportunities and independently pursue.
· Demonstrated ability to work with all levels of management.
· Superior oral and written communications skills.
· Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.



EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.

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